Nielsen Reports 15% Decline In First Half Ad Spending…
Janet | September 2, 2009
…Cable Only Medium To Grow…who would have guessed?
Except for a 0.6% revenue rise for Spanish-language Cable TV, all other media eroded during the first half of 2009 — even online display advertising, which declined 1.0%, according to Nielsen’s estimates.
Print media experienced the greatest slide. With the exception of local newspapers, which slid only 13.2% during [...]
