Traditional vs Contemporary (Internet) Advertising for Small Businesses
Posted By Janet on June 8, 2010
Traditional Advertising Results vs Internet Advertising Results
Marketing and Advertising are key components of keeping a small business in business. So why are so many business owners still going the “old way” or “no way” at all?
Traditional Advertising Concepts:
1. Traditional print advertising is too expensive and becoming less and less effective.
2. Most consumers have traded in their Yellow Pages for a more comprehensive online search.
3. Newspaper readership is down with many papers declaring bankruptcy.
4. DVR devices, such as TiVo, allow people to skip commercials.
5. Radio – XM commercial free
6. Mailers- high cost
7. Telemarketing - Do not call list
The AdzZoo - Managed Web Presence Concept:
1. Optimized Landing Page: Built by Google Certified Experts
2. Geo-Targeting: Local radius around your target market, 20, 50 or 100 miles
3. Search Engine Marketing: with Google Sponsored Links immediately, then Organic in time
4. Search Engine Maps: Google, Bing, Yahoo
5. Thousands of the most Popular Websites: like CNN, AOL, myspace, ebay, youtube…
6. Social Networks: Demographically targeted to specific markets, facebook 130 million
7. 90 of the Top Local Directories
Which of the above is the common sense answer for your business? Well, it’s common sense 
Beneficial website. I actually tried to subscribe for the rss feed, but I had a problem adding it therefore may need to make an attempt yet again sometime.