Marketing an Offline Business Online…Email Campaigns Continued
Posted By Janet on October 28, 2008
Email Marketing is much more cost effective than the Newspaper!
Why start an email campaign? Do you currently run ads in the newspaper, run ads in the phone book, do postcard marketing or even run google adwords? Then obviously you are aiming at getting customers, whether it is repeat or brand new. Email Campaigns are the most inexpensive way to boost your business!
Think about this. In most small business you have somewhere between 50 and 1,000 people entering the premises every day. If you captured the contact details of just 20% of those highly targeted prospects that would be 10 to 100 prospects added to your email list EVERY DAY! Or 70 to 1,400 a WEEK! And highly targeted is so true! These people have been motivated enough to get out of their homes and drive, walk or whatever to visit your business. These are people with money and they will spend that money if you just MAKE THEM AN OFFER THAT APPEALS TO THEM! If these emails were collected for 3 months, that’s an email list of 900 to 18,000! Realistically you could expect $500 to $2,500 in sales depending on the quality of the list. If 5,000 highly targeted emails are sent a highly targeted offer you could expect to make $2,500 to $12,500 in sales!! (This all depends on the type of business and the offers being made).
Wow! Think of the return just by collecting emails!
This is actually a pretty informative site, and I don’t say that for just any! I’m definitely going to be a regular reader. I’m looking to get into the Internet marketing industry (mainly SEO stuff), so every little bit helps! I’m definitely a fan of any web relate news and info. Cheers! =)