Does Your Small Business have a Facebook Page?
Posted By Janet on November 30, 2009
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Facebook now allows users to create dedicated “pages” for businesses, products, brands, etc. I set a page for our business, Creative Carpentry recently and thought I would share some insight.
1. You will need a personal Facebook account to setup a business page. The reason is that business pages are managed and created from within your personal account as well as accessed via your personal login. So if you try to setup a business page first–which you can–you will actually be going through both set-ups at the same time.
2. Apparently without any fans your page can’t be seen when you search.
3. Setting up the business page is easy with relevant fields for your company description, mission, products, founded date, etc.
4. Groups vs Pages: Pages are new, but many companies have already setup groups for their product or business. I had found a few that had both a group and a newly created business page, which to me seems redundant. The key benefit of pages is the ability to access the new Facebook ad platform, which is pretty cool and described below:
5. Focused Ads: It seems like a pretty cool way to focus your ad dollars. From your business page you can create a campaign which allows you to pinpoint demographic info, location, keywords, etc for your campaign. When you fill this information in Facebook calculates the potential number of users that fit your target profile. For example, Married, Single family home, age 30-50, etc. Your ad will only go to this group of users.
6. Update pictures easily without having to go through your web designer! This is what I find extremely beneficial. We like to post current projects as we are doing them and this is so simple through our Facebook Page.
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